Website & Email Newsletter

Probably my biggest handicap is lack of computer skills...if it wasn't for this blog, I probably would still be learning how to "boot" up the system.

However I do know the importance of a website. Maximum exposure is a must in this competitive business world today. I'll tell you, we would be lost without Christina, with her experience in marketing and computer knowledge we now have a very beautiful site in working progress.

Sometimes a new set of eyes can see the beauty in the everyday things that we take for granted. Like buckets of fruit waiting to be packed. She made it look so inviting on the website. We realize we have overlooked a lot of potential marketing tools that were here all along.

For instance a simple newsletter and email signup sheet. Once we put a sign-up sheet out at our farmers' market booth, people were all over it and now we have hundreds of customers waiting for their monthly Farm News. They like to feel connected with a little slice of farm life. Christina has designed a newsletter informing customers of the markets we are attending, what is in season and how the crops are progressing. She inserts recipes, a few health facts and - everyone's favorite - a coupon. The coupons could be tailored for a specific crop that needs to be moved. For example, we did a "heatwave special" on tomatoes and peaches

The Salle Orchards Website

Electronic Newsletter