Mind you, we still have fresh peaches that we are selling, but I still took a whole box -- that's about 20 pounds -- thinking it was so good it would fly off the shelf. Wrong! Maybe 3 or 4 people even asked about the fruit. Oh, they wanted samples, but they bought the fresh peaches instead. They loved the dried fruit but said they would wait until the fresh fruit was out of season. So, the lesson here is that timing is important. Selling dried fruit while you have fresh fruit isn't worth the effort. Well, at least I'm enjoying the dried fruit.
Salle Orchards is grateful to receive a Western SARE Farmer grant for sun drying some of our tree fruits and candying our walnuts and marketing these products. In this blog, I will share our experiences, success and failures on this learning journey, and hopefully help other farmers to decrease losses and expand profits.
Sunday, April 17, 2011
Dried Fruit Sales Flop When Fresh Fruit is Available
Mind you, we still have fresh peaches that we are selling, but I still took a whole box -- that's about 20 pounds -- thinking it was so good it would fly off the shelf. Wrong! Maybe 3 or 4 people even asked about the fruit. Oh, they wanted samples, but they bought the fresh peaches instead. They loved the dried fruit but said they would wait until the fresh fruit was out of season. So, the lesson here is that timing is important. Selling dried fruit while you have fresh fruit isn't worth the effort. Well, at least I'm enjoying the dried fruit.
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