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A couple of years ago, our walnut crop was very poor, probably close to half of a normal production. It was a very scary time for us because we knew it was going to be a tight year financially as a result. We needed to find other avenues to market our nuts that would bring in enough money to get the next year's crop in. We were already selling at the farmers market, and roadside stands as well as wholesale.
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Finally we were put in touch with a fellow farmer about an hour and a half away who agreed to crack for us. Due to the small run size, It costs us about $1 a pound for cracking.
So the next hurdle was the candymakers. We began to research business that candied almonds and pistachios to see if they would do walnuts as well. The problem with candy walnuts is the shelf life is so short after they are processed that most companies don't want to mess with them.
So the next hurdle was the candymakers. We began to research business that candied almonds and pistachios to see if they would do walnuts as well. The problem with candy walnuts is the shelf life is so short after they are processed that most companies don't want to mess with them.
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Then we found out not all the farmers markets would allow VAP products to be sold unless you grew all the ingredients or because they weren't considered nutritious enough, even though they were made with honey. There were bags to consider. OK do we use bags that lay flat so you could look down on them? Or do we bag them in bags that are gusseted and will stand up for displaying on shelves? Poly bags or cellophane bags, zip lock bags so you could reseal or the cheaper ones that you stable or melt to seal? And then, there is the size of bags to consider, What do you think the public wants. A large bag that isn't eaten at one sitting will loose its crunchiness if not resealed properly. But a small bag looked too skimpy. We also found a shiny bag made a difference over a dull bag The digital we were using at farmers' markets would not weigh in ounces, so it was hard to do any odd size but 1/4 pound or 1/2 pounds. We knew the smaller the bag the more profit margin, but there was a point that it looked to skimpy and the customer felt cheated. We found out the size of the nut made a difference too. We were all proud of the beautiful halves we had but they weren't necessarily the best choice for candy, because if you coated smaller pieces your return weight was greater. The halves would break up in the cooking process anyway. However we still chose to use large pieces and halves because it looked prettier in the finished bag. We wanted the customer to get the biggest and the finest product we could provide.
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